A cold coke within walking distance by 2020

About a year ago, there was a bit of buzz about Coca-Cola and their business plan to try and have a cold coke within walking distance of every person on planet earth by the year 2020. I couldn't find many references to it on the internet except for an article in Mission Frontiers magazine. However, I would imagine that Walmart, Coca-Cola, McDonalds and any other for profit business have pretty aggressive goals when it comes to getting their products into the hands of the masses. Their motivation...money! That brings up some pretty challenging questions for us so sent ones.

Why is that Christians who should be motivated by God's glory, obedience to his commands, and lost souls have less zeal about "our product" than the corporate executives do about their carbonated beverages and fast food? If I were given $1000 for each new consumer/convert or say $100,000 for each new population segment/people group that I reached, would I be any more motivated to go out. If I'm honest with myself, I think that I would have to say that I think money would be a pretty big motivating factor for being bold and taking more risk. How about you? What do you think it would take for the church to step up and see Jesus, the living water and best beverage out there, available within walking distance to every person on planet earth?